ACE Radio will operate the music stations of Nine Radio
ACE Radio will operate Nine Radio’s 2UE, 4BH and Magic1278 music stations.
Nine and ACE Radio Network have confirmed that they have signed an option for ACE Radio to operate Nine Radio’s 2UE, 4BH and Magic1278 music stations. Assuming the option is exercised, ACE Radio will take a lease which will allow them to operate the music stations from early 2022, bringing them into line with their existing network of 18 radio stations in the Victoria and NSW regions. .
Nine – Radio General Manager Tom Malone hailed the deal as a win/win for Nine Radio and ACE Radio.
“It’s been almost two years since Nine acquired these stations in the Macquarie Media transaction,” Malone said. “During that time, we’ve grown them from an unprofitable sports radio network to a clearly defined music offering that has seen a 173% increase in viewership.
“This agreement with ACE Radio gives them the ability to lease these music stations, opening up a footprint in the metro radio market while allowing Nine Radio to focus on our core talk radio strategy.”
ACE Radio is expected to spend the coming months setting up the logistical and commercial infrastructure to allow them to exercise the option in early 2022.
ACE CEO Mark Taylor said, “Stations like 2UE don’t become available every day. This was a particularly important part of our plans. The brand has an important heritage in Sydney.
And while we want to build on that, we also want to deliver something new and exciting to its audience.
If the deal goes through, Sydney’s 2UE, Brisbane’s 4BH and Melbourne’s Magic 1278 would join ACE Radio’s existing 3MP Metro station in Melbourne, for the duration of the multi-year lease.
Source: Nine Entertainment Co press release