Director Nem Perez signs with Tuff Contender for commercials and music videos
Tuff Contender signed director Nem Perez for commercial representation and music video. Perez is a multimedia and experimental artist who has directed music videos, branded content and spots for Chance The Rapper, Flosstradamus, Audio Push, Vic Mensa, Rockie Fresh, Converse, Disney, Peloton and Snapchat. Prior to joining Tuff Contender, Perez was managed by Strange Loop for commercials (representation of the Midwest) and Anthem Films for music videos.
“Nem and I have worked together many times over the years and something he has always been able to do with excellence is carry an end-to-end concept for brands – he directs, he animates and he edits,” noted DJay Brawner, co-founder of Tuff Contender. “He brings to Tuff’s roster an insatiable drive to captivate audiences with dynamic experiences across all channels.”
Perez’s interest in film began early in life shooting BMX and basketball videos with his friends, but later became a natural career path when he did a few commercials for the artist Brandon Breaux’s t-shirt design business and several music videos that premiered on BET, MTV. and REVOLT. Nurtured in a tight-knit creative community in Chicago, a lover of pop culture, and working alongside hip-hop artists featured on Fake Shore Drive, an industry website dedicated to the Chicago rap scene, Perez and his peers in the fields of music and design, and film projects that pushed all of their art forms into the mainstream.
“I always blame my career on my car,” Perez commented. “I had an ’81 DeLorean that we used for the music video for Rockie Fresh which eventually became a motif for his album and promotional material. From there, I worked with artists and brands to bring a memorable prospect.
Over the years, Perez has worked for agencies Leo Burnett, Tribal, Deutsch LA, and this year directed the era-inspired disco commercial for Converse with Joe Freshgoods’ “A Shirt To Sleep In” collection, a Chicago-based streetwear. designate. Perez recently directed four spots for Walt Disney World focused on young adult visitors to the park.
“I’ve been fortunate to work with clients where trust runs deep and we’ve been able to create work that pushes boundaries for both of us,” Perez added. “The work never lacks passion when we have this collaborative shorthand. I’m excited to partner with Tuff to expand customer capabilities and see what happens next.