Key Networks brings esports features to sports and music stations through partnership with Beasley Media Group
Key networksa next-gen radio syndication company, announces it will bring esports features to radio stations across the United States Quick shots and game pop through a partnership with Beasley Media Group. Esports Quick shots (for sports channels) and game pop(for music-focused stations) deliver high-energy, entertaining video game and pop culture content that connects esports to the world of traditional sports by keeping listeners up to date with the latest esports and professional gaming news.
Both are available now through a minimum of five 30-second segments with a 30-second network spot for broadcast Monday through Friday from 6 a.m. to 7 p.m. Quick shots and game pop are produced by Benztown and are upbeat, relatable and easily sponsorable for sports and music stations as a primetime reference feature.
Besides, Sports Map Radio will run the feature on more than 100 US stations on the SportsMap Network four times a day Monday through Friday.
Esports and video games are one of the hottest and fastest growing areas of the sports and entertainment industries. As the younger market continues to shift its interest in entertainment towards gaming and esports, stations can deliver segments of entertaining, easy-to-understand, short-form audio content that will transform every sports fan or pop culture fan. into a savvy tastemaker in video games. With 600 million viewers watching esports and 79% of esports fans under the age of 35 – including 1/3 of all males aged 18-34 spending more time playing and watching games video than watching TV – esports is on the verge of dying out of the NFL in terms of popularity with fans, and video games are now replacing Pop Warner Football, Youth Hockey and Little League.
Caroline Beasley, CEO of Beasley Media Group, said: “Beasley Media Group and our Beasley Esports division could not be more excited about this new partnership! Key Networks is very aligned with us on the development and distribution of next-generation content that reflects the growing popularity of digital sports.
David Gow, CEO of Gow Media, owner of SportsMap Radio, said: “Esports is an exciting and high-growth content category. We are delighted to partner with Beasley and Key Networks to add this high quality content to our SportsMap radio network. We are confident that our affiliates and audience will appreciate this feature. »
“Aeration Fast hits and game pop is a great abbreviated way for our P1s to discover and embrace the cool and exciting personalities and happenings in the exploding esports and gaming space, keeping our audience relevant, informed and ahead of the curve on the curve,” said Mac Edwards, Vice President and Market Director, Beasley Media Group/Detroit, representing some of the many stations currently carrying the Esports Network.
Dennis Green, Chief Operating Officer, Key Networks, said, “Key Networks continues to partner with best-in-class brands, and we’re excited to bring the esports features Quick shots and game pop at stations across the country. Our partners at Beasley Media Group discovered early on that esports appealed to a young audience that continues to grow by leaps and bounds. Now is the time to get on board, because the future of esports is NOW!”