The genius making powerful music videos
Have you ever watched a new music video from your favorite artist and been disappointed? Did it leave you inexplicably disappointed? Couldn’t you quite put your finger on why you didn’t like it? Well, you are definitely not alone.
Music videos have the power to stand out with their songs as iconic and memorable and serve as the ultimate power-up to accompany and musical art that a rapper wants to visualize.
They can also be weird, unnecessary, or simply not fitting the theme and mood of the song. Getting a good music video is not a simple task, there are a ton of mistakes. In recent years, the rap genre has been at the forefront of uninteresting and uninspired music videos.
Rappers who are in their box do nothing but aggressively lip-sync, flaunt cash in their hand, drive cars in the background. It’s boring. At the same time, I understand.
If you don’t have the resources to make a good video and that kind of video is the only thing you can do, do it for the exposure. It just adds very little to the song.
Omar Jones has millions of views
However, many videographers, in the hip-hop community, have released unique and memorable videos to match the songs the videos are associated with.
One such videographer is Omar Jones, who is currently the mastermind behind two of the videos for Isaiah Rashad’s new album “The House Is Burning.”
Jones directed the brilliant video for the song “Lay Wit Ya” in May when Rashad released the song as a teaser for his album The House is Bruning. Then their video for the banger “From The Garden” was released right after and received overwhelmingly positive reception from fans.
Jones’ work is so remarkable because of its ability to match the mood, and the rhythm of the song. Take for example the “Of the gardenMusic video. The video begins in black and white with a slow beat focusing on Rashad, but the beat gradually picks up as the song intensifies.
The camera drifts to an aerial view showing various street activities. As this happens, the color drifts into the frame. Then, when Lil Uzi begins his feature, the video turns into a trippy black-and-white landscape.
The landscape presents a constant and well-paced zoom on evolving forms containing Uzi, Rashad and different scenes. The rest of the song once again alternates between these two styles and remains interesting, well-paced and hypnotic throughout.
Omar also directed the video for Young Thug and Gunna’s hit “Ski” in April. The video was also true to the song’s theme, which is more of a swaggering, melodic, and colorful track.
The video features more typical rap video aspects like lavish mansions, expensive cars, beautiful women, and lots of dripping. But in many ways, it differs from typical videos.
The muted blue hues and heat signatures, along with the snowy background, stay true to the song title “Ski”, while creating a memorable aesthetic.
The moving white slate featuring Gunna and Young Thug rapping is also an interesting and well-executed change of scenery that breaks up potential monotony. Overall, this is a unique and well-rounded video for a song that had relatively high potential for a forgettable video.
Follow the Joneses
Omar Jones has the potential to be one of the greatest video directors in the rap game.
He showed his ability to create different ideas that match different types of hip hop, which cannot be said for all directors.
Be sure to catch whatever he emits next. We promise you won’t regret it.