CMT Hopes CBS’ “CMT Music Awards” Telecast Will Hit The Right Note With Fans
On Monday, April 11, CBS will broadcast live the CMT Music Awards which celebrate the best in country music, but the CMT cable network will continue to play the music with a week-long lineup of special awards leading up to its own replay of the event.
The move of CMT Music Awards According to Margaret Comeaux, CMT’s Vice President of Production, Music and Events, CMT’s broadcast to CBS and Paramount Plus should provide greater audience exposure for the event as well as the CMT brand. This year’s awards show, hosted by Kelsea Ballerini and Anthony Mackie, will feature performances from Miranda Lambert, Little Big Town, Carrie Underwood and The Judds. Kenny Chesney is about to close the show.
“We hope to be in front of a larger audience who will experience it and see what we do,” Comeaux said. Multi-channel news. “We’ve had a great response to our show over the past few years on CMT, and I think we’re hoping for the same on CBS.”
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Although it won’t have the live stream, CMT will be looking to build viewership momentum for its extended cut on April 15. CMT Music Awards rerun — which will feature additional performances — with a week-long CMT Awards-themed lineup, Comeaux said. Before the live CMT Music Awards event, the network’s first-ever “CMT Music Awards Week” will feature on April 9 Hot 20 Countdown Live special as well as an April 11 Red carpet special.
Following the live broadcast, the network will air several specials, including CMT Storytellers: Brooks and Dunn (premiering April 13) and Crossroads CMT: Leann Rimes and her friends (April 14).
Comeaux said she expects CMT Music Awards to attract additional viewers through CBS, although it would not project viewing figures. “Our awards show is so fan-centric, so we consider this their night,” she said. “I’m very excited about what’s going to happen and I think the audience is going to really love it.”