VMAs 2022 preview: MTV Video Music Awards nominees will be…
Scheduled for August 28, the MTV Video Music Awards are intended to reward the best videos of the last 12 months. The iconic show has awarded some of the most influential and impactful music videos over the years, like Pierre-Gabriel“Sledgehammer”, Beyonce“Single Ladies” and Lady Gaga“Bad Romance”. For this upcoming ceremony, artists ranging from youngsters to VMA veterans will likely compete.
To begin our overview of the VMAs, Harry Styles‘As It Was’ is arguably the biggest hit of the year, so don’t be surprised if its name gets read multiple times in the nominations. The British pop star didn’t exactly get that much love as a solo artist from the VMAs, but “As It Was” might just be too big for them to ignore. Adele is another British pop star who surely gets a few nominations with his 10-week number one hit, “Easy On Me.” Styles and Adele could compete for both Song of the Year and Video of the Year. And about the British, Ed Sheeran might also get a few nominations for one of her most recent videos, especially with the love her “Bad Habits” got from the VMAs last year.
Another big star this year is Jack Harlow. He’s sure to get some hip-hop nominations, but his number one hit “First Class” is also expected to pop up in major categories, especially Song of the Year, and he might pop up in Artist of the Year as well. There’s a good chance he’ll be joined by Kendrick Lamar in a few categories, especially since Lamar is highly regarded at the VMAs (his “Humble” won Video of the Year in 2017). From his new album “Mr. Morale and the Big Steppers,” “N95” could be a good bet for nominations, especially craft ones. Although the song wasn’t a big hit compared to “Humble,” she could also appear in Video of the Year if there’s enough passion for Lamar (which there usually is). Coming should also be in the game, especially with the success of his crossover hit “Wait for U”, featuring Time and Duck.
Other household names from previous years may return to the VMAs. Lizzo“About Damn Time” is sure to get nominations, being one of the most ubiquitous hits of the year. Lil Nas X and justin bieber were big winners last year (Nas won video of the year, Bieber was named artist of the year), and they could continue their streaks with their respective hits “That’s What I Want” and “Ghost,” two of the biggest pop radio hits of 2022. There’s also last year’s VMAs host, Doja Catwho can get nominations this year for “Woman,” “Get Into It (Yuh)” and his Elvis-inspired “Vegas.”
Latin music is also having a great year. Foremost among these artists is bad bunny, with his album “Un Verano Sin Ti” being a global phenomenon that launched several hits, including four top 10 hits in the United States alone. As such, he should easily be named Artist of the Year, and possibly Video of the Year as well to honor his enormous impact. Rosalia is another Spanish-speaking artist who could get several nominations, especially since she is already a two-time winner. The singer’s “Motomami” era has brought her huge following, and as such, we might see videos like “La Fama” or “Saoko” pop up once or twice. To finish, Karl G. had a great year with the success of “Mamiii” with Becky G and “Provenza”, so don’t be surprised to see it come out of the Latin realm either.
Finally, artists in small groups are likely to appear in more than one category. Latte“Big Energy” was a top-five hit, so it could easily earn a Song of the Year nomination. joji was also one of the biggest breakthroughs of the season, with his single “Glimpse of Us” debuting in the top 10 and doing particularly well on streaming platforms; the song and the video could be the dark horses of the season. There is also Muni long, of which “Hrs and Hrs” became a sleeper hit earlier in the year. The R&B singer could enter the R&B category and possibly the song of the year race as well.
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